Do you remember that little photo-sharing app called ‘Instagram?’ Well, believe it or not, this social media platform has grown to become one of the world’s most powerful networking engines!
But despite the extensive reach of this fast-growing visual platform, many businesses and entrepreneurs still fail to notice its incredible marketing potential.
If you want to improve your marketing and grow and promote your brand more effectively, shift your marketing efforts to Instagram – a move you’ll never regret.
But, if you’re an Instagram rookie, you may not know where to start. And if you aren’t, maybe it’s time to revisit your Instagram strategy, don’t you think?
We’ve seen the power of Instagram…now it’s time for you join in the action. Here are a few awesome tips to grow your brand on Instagram outside of using our growth service.
1. Use enticing visuals that showcase your brand
Using the right visuals on your Instagram profile makes it easier for users to recognize your brand. To accomplish this, you need to:
- Choose a color scheme and use it when possible
- Create attractive visuals with a consistent style and quality
- Don’t overcrowd your images and captions with text. Keep them short and concise
- Make sure to use the same filter, if necessary
If done properly, Instagram users will immediately identify your brand even by glancing at an image on their feed.
2. Engage your followers to foster growth
Social media is all about being social in your interactions. Engage your followers and other users to deepen their bond with your brand. Look for bloggers, industry influencers and partners, and make certain that you follow them and engage with their content.
If someone leaves a comment on one of your posts, don’t just turn a blind eye. Respond and show your appreciation! Who knows? That simple gesture could create a loyal customer and a promoter of your brand.
Also, find ways to get your followers to interact with your posts. For example, “Tag five friends that would enjoy this” can help push your brand to the forefront, attract new followers and position you to becoming ‘the talk of the town.’
3. Use hashtags…and more hashtags!
Hashtags are a great way to help you get noticed on Instagram. To achieve the greatest impact, use at least 10 relevant hashtags for each post. You can adopt well-used tags from successful Instagram Influencers and competitors in your industry. You can also check out hashtagify.me, a useful tool that can generate popular associated tags after you plug in a single hashtag.
4. Inspire and/or entertain
Not every post you make should have a sales pitch. Your followers will appreciate it, trust me! Beautify your Instagram profile with useful, entertaining and inspirational content that they will enjoy. However, if you want to focus more on maximizing brand exposure, invest in ads instead, using Instagram’s advertising for business.
5. Promote your Instagram posts across your other social media profiles
A simple tactic that could help you attract and add new followers is posting all over your other social media profiles. Whether it be Facebook, LinkedIn, or Twitter, invite all your friends and acquaintances to follow you on Instagram. They are already connected with you on social media, so why not provide another way for them to socially connect and get familiar with your brand?
6. Use Video and Live Stream
Take a break from the traditional posting and go live. Video and live streaming foster trust in your followers, which in turn, may compel them to invest in your brand. Adding a face and voice to your message is an incredible way to build a strong social connection with your followers, and can be a blessing to your brand.
Since Instagram live videos don’t save after the stream ends, your audience will act with urgency and try not to miss your message. With Instagram video, you can make short snippets of what you want to share with your audience. You can even use Instagram enhancers and filters to add the finishing touches.
Instagram is one of the world’s most powerful networking engines, making it easier for you to promote your brands, market your products and services to a wide audience, and share information. With its extensive, unique features, Instagram can help you grow your brand more than ever before. Follow our awesome tips to get started!